THE SEEK WAY
Seek is not just about food, it is a way of thinking that transcends beyond the boundaries of simply everyday snacks. It is a path forward to live with respect and curiosity for the natural world. It is about understanding and upholding this way of life that has sustained us for thousands of years. It is about looking at the crossroads we are at and choosing the real vs. the unreal, nature over chemicals, kitchens over laboratories, and joy over fear.
Seek was launched as a way to celebrate real food, along with the pride, joy, and connectivity that comes with eating the delicious things that nature provides.
Although crickets may be small in size, they are big in possibilities. Crickets and other insects are not only rooted in ancient tradition and gastronomy, but they offer insight into a better way forward. And while the race is on to find alternative proteins, we need to discover that the answers are already here. Now is the time for us to return eating to crickets, the densest protein-rich food on earth.
Seek was created as a solution. Co-founder Robyn Shapiro always had a close connection to food; her first entry into the business was at the ripe age of 15 when she froze fruit in the middle of the hot Summer and corralled her friends to join her to sell it in Boston's Harvard Square. Years later, motivated by a broken system around Westerners' increasing and unsustainable desire for meat, Robyn was convinced that crickets provided a fresh solution as they provide comparable amounts of protein, but with far less of an impact on our environment and animals' lives. What began as a series of dinners with friends at her home, evolved into Seek, allowing people from all around the world to join the movement in eating cricket protein.
TEAM + ADVISORY COUNCIL
Robyn Shapiro, Co-founder, Seek
Hanley Ma, Co-founder, Seek
Addie Conner, Co-Founder, Social Code and Member of Facebook Product Council
Megan Ellison, Founder and CEO, Annapurna Pictures
David George Gordon, Author, Eat-A-Bug Cookbook
Siggi Hilmarsson, Founder and CEO, Siggi's Yogurt
Annie Novak, Co-Founder, Eagle Street Rooftop Farm
Alison Roman, Recipe Developer / Food Writer
Gary Vaynerchuk, Founder and CEO, VaynerMedia, bestselling author, speaker and internet personality