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THE SEEK WAY

Seek is not just about food, it is a way of thinking that transcends beyond the boundaries of simply everyday snacks. It is a path forward to live with respect and curiosity for the natural world. It is about understanding and upholding this way of life that has sustained us for thousands of years. It is about looking at the crossroads we are at and choosing the real vs. the unreal, nature over chemicals, kitchens over laboratories, and joy over fear.

Seek was launched as a way to celebrate real food, along with the pride, joy, and connectivity that comes with eating the delicious things that nature provides.

Although crickets may be small in size, they are big in possibilities. Crickets and other insects are not only rooted in ancient tradition and gastronomy, but they offer insight into a better way forward. And while the race is on to find alternative proteins, we need to discover that the answers are already here. Now is the time for us to return eating to crickets, the densest protein-rich food on earth.

STORY

Seek was created as a solution. Co-founder Robyn Shapiro always had a close connection to food; her first entry into the business was at the ripe age of 15 when she froze fruit in the middle of the hot Summer and corralled her friends to join her to sell it in Boston's Harvard Square.  Years later, motivated by a broken system around Westerners' increasing and unsustainable desire for meat, Robyn was convinced that crickets provided a fresh solution as they provide comparable amounts of protein, but with far less of an impact on our environment and animals' lives. What began as a series of dinners  with friends at her home, evolved into Seek, allowing people from all around the world to join the movement in eating cricket protein.

TEAM + ADVISORY COUNCIL

Robyn Shapiro, Co-founder, Seek

Hanley Ma, Co-founder, Seek

Addie Conner, Co-Founder, Social Code and Member of Facebook Product Council

Pamela Drucker Mann, CRO/ CMO, Condé Nast  and former Publisher, Bon Appétit   

Megan Ellison, Founder and CEO, Annapurna Pictures

David George Gordon, Author, Eat-A-Bug Cookbook

Craig Hatkoff, Co-founder, Tribeca Film Festival and Tribeca Disruptor Awards

Siggi Hilmarsson, Founder and CEO, Siggi's Yogurt

Flannery Klette-Kolton & Lauren Gerrie, Founders, Big Little and  Winners, Chopped

Annie Novak, Co-Founder, Eagle Street Rooftop Farm

Alison Roman, Recipe Developer / Food Writer

Gary Vaynerchuk, Founder and CEO, VaynerMedia, bestselling author, speaker and internet personality